Finding Your Micro-niche

As part of the 30 day challenge, we’re encouraged to find very small niche markets that are underserviced. So, I’ve always considered myself an idea guy, this shouldn’t be so hard should it?

I had come up with about 25 ideas right away, but once I started investigating their market potential, I was continually hitting markets that were either too large, or too competitive, and were very hard to find smaller micro-niche markets within the larger ones. I finally settled on two that I thought I could get by with, one of which I already had a decent amount of product material available.

After sitting on the idea for a day, I knew I still wasn’t happy with my markets, so I tried again. Another half-dozen and no success. But I was becoming more familiar with the tool, getting better at quickly recognizing bad markets, and intuitively recognizing which niches were likely too large.

Not ready to give up, I started pounding away again, this time with just a couple of ideas. All of a sudden - BANG, I was hitting them. Within an hour I had FOUR, count them 1-2-3-4 micro-niches identified that were far better than anything I had found up to that point.

For me, that meant that the first 30 or so, were practice and experience, and once I had the process down, and the mind-set had been reset, I was rolling. During my last session, I tested dozens of keywords, within about 6 general categories, and was quick to spot the winners.

Market Samurai was ideal for about 90% of the process of finding my Micro-niches. Admittedly the “Google Starve” issue of Google’s datacenters not always being available was a bit of an aggravation.  So was the number of spurious auto-generated ’similar’ keywords that Market Samurai offered. But the tool definitely saved me several hours of work.

I’m set now with my Micro-niche keywords in hand - it’s off to the races to build the site, and get some content.